Samsung trails Apple significantly in market share at just 11.1 percent, but grew faster at 127 percent. Apple Strategic Analysis. recently dropped 30% in quarterly shipments. 5C analysis of Apple (5Cs of Apple) If you liked any of these articles, please feel free to share with others by clicking on the social sharing icons. Its main competitors in this global market are Lenovo, HP Inc, Dell, Acer, and Asus with 22.5%, 21.7%, 16.2%, 6.1%, and 6.0% market share respectively (Holst, 2019). Apple Inc. has evolved fro… Ten years of annual and quarterly financial ratios and margins for analysis of Apple (AAPL). For 2019, Needham forecasts services revenue of $11 billion, making it Apple's fastest-growing division (30% year- over-year) and second-largest overall behind the $61.3 billion in iPhone sales. Competitors of Apple (Competitor analysis ... - How And What Smartwatch shipments jumped a very healthy 48 percent year over year in the first quarter of 2019, according to a new Counterpoint research note. However, it faces a number of powerful competitors in its global smartphone markets. Apple Inc. has established its economic moat by developing competitive advantages around the industry. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. The Apple Watch is finally here in what has been one of the longest waits for an Apple anything in the company’s history. The ECG heart measuring capability, says Sinha. From the region, it generated around 23% of its revenue in fiscal 2019. On the given date, Apple’s CEO Tim Cook sent a letter to investors cutting guidelines for the 4th calendar quarter of 2018. As of 2018, Apple’s market share in the global personal computer market is 6.9% which makes the company the 4th largest in the world. In fact, some of the foldable screen technology that has recently been interesting (and faulty) in smartphones might be coming to your wrist: "Foldable displays are coming to smartwatches," says Counterpoint associate director Brady Wang. Interestingly, the top nine brands account for 75 percent of the market. He has a keen interest in business, hospitality and tourism management. Samsung Electronics, Apple’s strongest competitor, lacks a comprehensive OS and has very few apps and services to offer for its customers. Last update: 08 October 2020. From q1 2018 to q3 2019, the market share of Samsung has remained at between 21% to 25%. Thanks to the company's early 2000s reputation as a nonconformist response to … Apple leads the smartwatch market and grew just faster industry pace: 49 percent. Personal computer market is highly competitive and constantly changing due to technological innovations and the rapid changes in consumers’ taste. The UI of Nubia Alpha comes with features like gesture control, shortcuts with image capture, and moving through apps. Comparisons of the figures are made within Apple’s own performance over the past financial years and where appropriate the figures are compared to two Apple’s competitors. Google , Apple’s second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products. 4. If you liked any of these articles, please feel free to share with others by clicking on the icons below. In 2007 Apple Computer Inc. changed the company name to Apple Inc., which reflects the expansion in the market for consumer electronics while maintaining its traditional focus on the personal computer. Now the competitive analysis of Apple with other competitors is shown in the table below. Who are the main competitors of Apple in the tablet market? Toshiba is one the widely recognized brands that provide a wide range of electronics. Apple Inc. does not have any competition against its competitors. This article aims to explore the main competitors of Apple in different markets. Further reading/references. This component of Porter’s Five Forces analysis model determines the intensity of the influence that competitors have on each other. That helped Apple expand market share slightly to 35.8 percent. He writes regularly online on a variety of topics. Competitors of Apple . “The heart rate sensor for health monitoring, GPS and pedometer sensors for fitness, and NFC embedded for payment are some of the key integrated technologies," says Counterpoint research analyst Satyajit Sinha. 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I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile. Toshiba. Quick ratio: A liquidity ratio calculated as (cash plus short-term marketable investments plus receivables) divided by current liabilities. These factors present opportunities or threats that impact the business. Apple competes against other companies; that's a part of doing business. Dell Technologies (DVMT) is a manufacturer of both desktop and mobile computing devices and one of Apple's primary competitors. Over the years, during 2019, Apple has announced three new versions of iPhone – iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. Apple easily bests its competitors in terms of hardware sales and high-end gadgets. Therefore, Apple must keep very close eyes on Amazon. Their … https://www.statista.com/statistics/267018/global-market-share-held-by-pc-vendors/, https://appleinsider.com/articles/19/11/06/apples-ipad-still-leading-global-tablet-market-despite-amazon-surge, https://gs.statcounter.com/vendor-market-share/mobile, https://gs.statcounter.com/vendor-market-share/tablet/worldwide, Advantages and disadvantages of simple random sampling. In Apple’s case, this influence is based on the following external factors: 1. Joe David has years of experience both in the UK and abroad. High aggressiveness of firms (strong force) 2. Such aggressiveness, observable in rapid innov… Apples high performance is linked to the companys effectiveness in addressing external factors in its remote or macro-environment. Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak in April 1976. Who are the main competitors of Apple in the personal computer market? Apple Inc.’s operating profit margin ratio deteriorated from 2018 to 2019 and from 2019 to 2020. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. The most desirable feature in Apple Watch? In addition, I've led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. That’s what you might think after reading the different reports, analysis, comments, especially one comparing Apple to Nokia. This is because it rarely markets its products. Apple is the dominant leader in the global tablet market with 66.32% market share. So Why Is The Industry Struggling So Hard? This makes the smartwatch versatile and user-friendly. Apple faces the strong force of competitive rivalry or competition. That won't be generally available until 2025, Wang suggests. It is an American multinational computer company that deals in … All Rights Reserved, This is a BETA experience. On January the 2nd of 2019, the beginning of the end started for Apple. I forecast and analyze trends affecting the mobile ecosystem. 7 Tips To Make The Most Of It, 16-Inch MacBook Pro: Leaks Point To This In 2021, Apple Loop: iPhone 13 Upgrades Confirmed, iOS Privacy Switched On, New MacBook Pro Design, Android Circuit: Risky Galaxy S21 Ultra Plan, OnePlus’ New Concept Phone, Powerful SnapDragon 888 Benchmarked, Here Is How You Can Help NOAA And NASA Forecast Changes In Earth’s Magnetic Field, Here Are Four Accelerated Technology Trends Impacting The 2021 Commercial Real Estate Market, Can’t Setup Your New Apple Product? Low switching cost (strong force) Companies like Samsung and LG aggressively compete with Apple. It is headquartered in California, the USA. They might be entering into areas in which they lack competencies; remember the failure of Apple maps. Almost 30 percent of the market has been captured by a large number of brands with tiny market share. The Apple Watch is typically higher cost than competitor products from Samsung and Fitbit, giving the Cupertino company a disproportionate share of global smartwatch revenue, much like it enjoys with iPhone in the smartphone market -- where it recently dropped 30% in quarterly shipments. Apple’s other three big competitors in the country are LG, Motorola, and Google with 6.4%, 3.58% and 2.5% market share respectively. This PESTEL/PESTLE analysis identifies the most significant external factors that Apple must include in addressing its remote or macro-environment. ... Apple operates in a modest industry and must exhibit its best performance so that it can stay ahead of the competition. By: Joe David | Tags: Business Environment & Strategy, Competitors of Apple (Competitor analysis of Apple). Apple is rapidly expanding into new services such as video content streaming, game streaming, credit card – competing with the dominant players such as Netflix, Disney, Citi, Chase, Paypal, etc. As of October 2019, its nearest competitors in this market are Samsung, Amazon, Huawei, & Asus with 17.31%, 3.82%, 1,34%, and 1.2% market share respectively (Statcounter, 2019). Legal Hemp, Notably CBD, Generates Astonishing Revenues. We hope the article ‘Competitors of Apple (Competitor analysis of Apple)’ has been helpful. The second major geography that Apple dominates is Europe. The main battlegrounds are emerging markets, where no company is well established. I built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. Copyright ©2017 - 2025. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple competitors and includes Apple target market, segmentation, positioning & Unique Selling Proposition (USP). © 2020 Forbes Media LLC. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, Apple again started climbing the charts to restore its … The firms success is a result of various strategies created to exploit opportunities and protect the business from threats. Though Apple is the market leader, a sudden rise of Amazon in the third quarter of 2019 is seen as a market changer (Owen, 2019). Incompatibility With Other Software John Koetsier is a journalist, analyst, author, and speaker. You may also like reading SWOT analysis of Apple Inc & Marketing mix of Apple Inc. Other relevant articles for you are: Advantages and disadvantages of franchising. Apple product portfolio comprising 6 to 7 products. 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